McDonald's is clearly catering to mothers. We stopped there for lunch the other day and attached to the Mighty Kids meal bag was the first issue of a mini-magazine called "Relax" with "10 Quick Tips to Help Moms Find More Time."
There are ads, of course -- for Scott towels, Ford, K-Mart, and McDonald's -- but there are also 10 articles from Time Inc.'s family of magazines (the company created the bite-sized digest exclusively for McDonald's), including Real Simple, In Style, Parenting, Health, Time for Kids, and Teen People.
The topics range from the best way to load your child's backpack to sneaking some pampering into your shower routine. Each mini-article takes about a minute to read, if that, and offers bulleted lists of tips to make your life easier.
I'm tempted to say the magazine is yet another incentive to cram more into an already-busy life (after all, it practically begs to be read at stoplights). Except, it includes the idea of making a "Friday list" of chores so you can relax over the weekend.
So, if you're a mom who is living a drive-through life, like McMe, you'll eat it up.
Note: For a brief moment, I thought I coined the term McMom. To check, I Googled it and found this cute confession from another McMom on a site called Working Moms' Refuge.
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